ALA Strategic Partnership Model (Win-Win)
Core principles: a trust-based "gentlemen's agreement" with shared revenue and cost. Performance-based rewards and ASEP (sweat equity) modelling.
Reference case: the successful, balanced collaboration in global outdoor advertising between Koç Holding (Ram Pacific) and Grand Source Investment (Qumbet).
Implementation:
- A co-creator mindset, not a subcontractor mindset.
- Clear roles: Who, What, When, How, and Owns What (the 7 Words).
- "USA First": leadership and the first growth phase are US-based. ALA retains brand and IP control while execution is distributed to alliance stakeholders with proportional voting rights.